The premier Bikers magazine ‘Backstreet Heroes’ will be running a feature on the book and an exhibition in central London will showcase the finest photographs from the publication, with substantial coverage guaranteed. Photograph features are expected in at least one of the men’s monthlies and broadsheet interest has already secured a one-off serialisation in a major colour supplement. In the UK alone there are at least 350,000 lifestyle biker fanatics with a further 3 million globally active.